Welcome to the last episode of Track the Trends with Chloe and Elin. In this episode, we dove into a debate on the topic of the strongest team in the KBO (Korean Baseball Organization). This podcast features...

Your favorite duo is back to track the trends! In our 4th episode, we discussed the viral dating reality shows with Minju and Molly. We examined their favorite characters and analyzed the reasons behind...

Rooted in sarcasm, Generation Z prizes what seems like incomprehensible and senseless humor. A mishmash of word play and numbers such as “skibidi toilet”, ”GOAT,“ “corecore,” and ”6-7”...

Walk down any street, and you’ll spot furry demons staring from anywhere—storefronts, backpacks, and keychain charms. Labubu—the collectible monster doll—skyrocketed to global fame and reached...

Hailey Bieber introduces her 700-page “Portable Nietzsche” along with her blank leather notebook. Images of Jacob Elordi strutting– with feminist literature in his backpocket, a tote bag, and a matcha...

The ‘Stanley Quencher,’ through a calculative yet questionable roadmap to success, earned mass appeal in the U.S. over the past year. The fad soon spread globally. Look around your classrooms, and you’re bound to find a Quencher on any random desk. In the midst of the Stanley boom, my mom surprised me with my very own tumbler. Naive as any typical parent, she didn’t realize that her purchase coincided with the newest TikTok craze. But from a historical reputation of durability, to artificially high prices fueled by social media algorithms, the convenient cup’s hype furrowed the brows of outsiders. 

Tanghulu rode a wave of unprecedented popularity all over the peninsula, with the peak in 2023. New ways to enjoy the craze caught on: “malatanghulu'' means to grab a stick of tanghulu after a meal of malatang, and people invented tanghulu fusion, such as macaron-stuffed tanghulu and bingsu topped with the sugar-shelled fruit. However, the main demographic that purchased the fruit candy stick, the so-called MZ generation, grew bored and slowed down spending. In reality, not as sweet as expected, the tanghulu mania devolved into a death match for mere survival. 

Korea’s latest social media trend revolves around scavenger hunts with monetary prizes. Viral videos on various platforms like Instagram, YouTube, and TikTok depict hidden cash under inconspicuous stickers marked with logos and sponsors. Fanatic viewers go out and search for the caches in hopes of easy money.

Social media influencers manipulate the minds of young people in immeasurable ways. From life hacks to food recommendations, internet celebrities rack up views and likes through viral trends that change viewers’ lifestyles across the globe.