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The Student News Site of Daegu International School

Jets Flyover

Daegu International School's Student News Site
  • Wednesday, August 12: First Day of School
  • Don't forget your spirit shirts on Friday
The Student News Site of Daegu International School

Jets Flyover

The Student News Site of Daegu International School

Jets Flyover

Although largely homogeneous, many international schools portray a different picture on their advertisements to attract potential clients.

Blatant tokenism in international school marketing counters principles of DEIB

Jets Flyover Editorial Board April 24, 2024
International school websites flaunt a harmonious mix of multiethnic students mingled together. But walk the halls of Korean international school campuses and something strikes you: the stark difference between expectation and reality. In truth, Koreans comprise up to 80% of the student body in international schools nationwide. This contrast arises from tokenism, a marketing technique that feigns diversity to attract naive potential attendees. 
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