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The Student News Site of Daegu International School

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Daegu International School's Student News Site
  • Wednesday, August 12: First Day of School
  • Don't forget your spirit shirts on Friday
The Student News Site of Daegu International School

Jets Flyover

The Student News Site of Daegu International School

Jets Flyover

Most hotels also incorporate scent marketing, which  promotes brand deals with signature amenities. Photo courtesy of Nikkei Asia.

Smell Sells

Grace Chae, Elizabeth Ryu, and Jade Lee December 5, 2022
This is probably a familiar experience: you’re casually walking around the mall when you suddenly get a whiff of a delicious, sweet scent. You turn to where the smell is coming from and find a Cinnabon store permeating the sugary waft all over the mall. You find yourself drawn to the smell, along with several other people who are already reaching into their wallets to purchase a sticky, warm, and tasty Cinnabon.
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