After a long day filled with work, classes, assignments, and a never-ending list of tasks, I finally decided to unwind on my bed. With my phone in hand, I open YouTube, TikTok, Spotify, and Instagram, plug in my earphones, and immerse myself in music. As I scroll, I notice something fascinating: songs from years ago or tracks by unknown debut artists suddenly appear everywhere. These tracks, boosted by viral anime clips, movie edits, or dance trends on TikTok and YouTube, transform into massive hits overnight. In 2024, these songs not only became soundtracks to viral content but also promoted new movies, anime, and debut artists.
Take, for instance, Tommy Richman’s "Million Dollar Baby (VHS)" and Oxlade’s "Ku Lo Sa." Richman’s track not only showcases nostalgic, lo-fi sound but also serves as a gateway for listeners to explore the rest of his catalog and introduce a new wave of fans to his unique style. Meanwhile, Oxlade’s “Ku Lo Sa” gained massive traction through its association with the latest season of Bleach. Repeated edits featuring the anime’s striking new characters have turned the song into an anthem for fans, as it blends music and visuals to celebrate the series’ fresh storylines and aesthetics. Both songs exemplify how viral trends can elevate new artists and amplify media crossovers.
